Chris, for those in our audience who aren’t lucky enough to know you and your art, can you share your backstory? When did you get started and who are your influences?
Hey! I’m Chris DeLorenzo, I’m an illustrator from, and still residing in Massachusetts. I’ve always been an illustrator of some kind since I was a kid. After college, I started my career with a brief stint in advertising in Manhattan, and then I moved on to a much smaller company where I was the head designer for a t-shirt company in Boston for a few years. Since 2016 I have been on my own creating illustrations for advertising campaigns, animations, apparel, murals and products of all kinds. My design hero has always been Milton Glaser, ever since I discovered him in college and seeing how he blended traditional design services with illustration, I knew that I wanted to build a career with that ethos. He is an expert draftsman and talented designer flowing seamlessly between creating art and commerce.
Have dogs always been a theme of your work? What do you like about dogs?
I haven’t really drawn specific dogs in my work, usually it’s some sort of generic dog/wolf hybrid. Although recently I’ve been trying to sneak my own dog, Ramona, into projects when I can. I put her in a Target mural and another mural I did for a brewery. I love adding a dog into a picture because in a funny way it instantly humanizes the scene and becomes relatable. The dog can sometimes be the extra voice in an illustration, their face can say something different and add another layer.
Although most people don’t know this, you created our new logo! What was that process like?
It was awesome, of course. Team Dogist was wonderful to work with. It’s interesting for me to do logos now because most of my work is lllustration so it took me a round or two to get my brain on that wavelength again. But it turned out to work really well because I think a lot of those early sketches got me in tune with the brand and help dictate the other designs we made.
What was it like creating the new Dogist collection?
It was fun, it was pretty much an open brief and those are always a breath of fresh air for me when sometimes I have to draw very specific things for projects. It was good to go through a whole collection or two worth of ideas and hone it down to discover what the voice of The Dogist is together with the team. I loved how we blended our worlds together, like drawing your Dogist photographs for one, and then what my Dogist world looks like for another.
What is Ramona your pug’s role in your work. Does she deserve some, most, or all of the credit?
Shhh. don’t say that, it will go to her head. She likes to sit in my lap if I’m ignoring her for too long and that’s when the better ideas came out so, yes, she’s my muse.
Do you ever get “writer's block” or “illustrator’s block” and you can’t seem to be inspired? What do you do to get back in the flow?
Yes. Whenever I need to clear my head or think I always try to go for a walk, or a run, or just get away for a weekend. When my body is moving my mind starts to move. And I always just try to remember to draw what I know, don’t try and reinvent the wheel.
Where do you want to bring your art in the next five years? Any big new projects?
I just bought a house with a nice barn and I plan on renovating that to turn it into my studio. I’m hoping to setup a screenprinting area and an area for painting so I can create more personal work and prints to sell. My hope is to eventually do something for a city or town, to create a public art project, maybe a sculpture or a park design, something where I can bring my 2D art into the next dimension.